Automation – We all love it when things are done for us.
Whether it’s a simple auto-save on a computer file or an auto-pilot system on a plane, it’s a great addition to our daily workflow. Some of the best aspects of life are automated, and that doesn’t stop with marketing.
Marketing can be quite a time intensive process as it requires a lot of data to be painstakingly gathered to be used for analytical purposes. However, there is a solution: Automated Marketing.
Using automated features can save you a lot of time and so we’ve compiled a list of the top 5 marketing automated features that you can start using today!
1. Tracking Visitors
Being able to know who, when and why people are visiting your site is incredibly valuable. With this information, you can follow their journey through your site to see how long they’re spending on each page, the sort of content they’re engaging with and the type of consumer they are.
Demographic information such as age, gender and location can help you to form a customer profile for who you want to be targeting. You can also tie this alongside behavioural information such as their preferences and the way they interact with content to give you a clear all-round view of who of your consumers really are. This way you can target them more effectively.
2. Data in Real-time
With most offline marketing channels, there is a time lag between the viewer seeing the advert and then the person making the decision to purchase the good/service. Trying to track this data manually is extremely time-consuming, and incredibly boring.
That’s why the use of up to date sales information can smooth this whole process over, as you’re able to quickly access heaps of data that has accumulated by itself over time. The benefit of this is that it takes out the guesswork for the sales team, as they have access to an updated log of information it means that they can get up to speed with relevant information before contacting the prospect.
3. Nurturing Leads
Following on from the previous point, the sales team have access to a real-time log which prevents them from wasting too much time on consumers that aren’t in the “ready-to-buy” phase. No-one just makes a sale, usually, it’s the result of taking the consumer on a long journey down the sales road, and some customers take more time to get to that stage than others.
This is where automated marketing comes in, as it can be used to either slowly feed content into their news feed or establish 1:1 connections over time through private messaging. This feature also frees up valuable time so you can focus more time on securing the more lucrative deals.
4. Dynamic Ads
Have you ever seen an advert on social media for a nearby restaurant? Or an ad for a top you were just looking at on a different website? That’s a dynamic ad, and it’s all pushed to you automatically based on your location and profile etc.
In today’s online world, consumers expect a personalised digital experience. By tailoring the adverts to appeal to your consumers you can increase the chance that they’d click-through as its more enticing to them than a generic advert.
5. Email Marketing
Many of us have heard about the time-saving benefits of easily sending out a single email to thousands of people with one click. That’s impressive, but the positives go beyond just sending out emails.
With automated marketing, you can gather useful information from performing many different tasks such as A/B test your email content to see engagement rates, preview emails across platforms and devices for maximum effectiveness and get access to advanced email reporting. Marketing is all about segmentation and with automated email marketing you can reach out to groups of people based on their job titles, product preferences and location etc. So, you can tailor your sent emails to suit the audience you’re trying to target.
Are you interested in integrating automated marketing into your business? If so, you’d need a solid yet functional program such as Salesforce. Contact us today to see how we can help your business!
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